Over a billion shades are brought to life with Quantum Dot Colour on this Hisense E7Q 43" TV. It's not just vibrant, colours are served up in a true and natural way. The directlit full array display precisely controls the contrast and brightness. That means deep blacks and bright highlights from edge to edge that are always on point. The Hi-View Engine uses AI to boost the picture frame by frame - even older content gets an upgrade. And Dolby Atmos has you covered for sound. It creates a virtual surround sound experience that makes you feel like you're right where the action is. Good to know - Freely brings you live TV channels and on-demand content over WiFi - no aerial, no fees, no hassle - Dolby Vision HDR boosts the contrast, so you'll see more details - like enemies lurking in the shadows- Fast-paced action, like football, looks super fluid thanks to AI Smooth Motion- Stream content from the likes of Netflix, Disney+, and NOW on the VIDAA smart platform- Filmmaker mode retains the original picture settings, so you can watch movies just like the director intended________________________________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.